Questa
Client
Questa
Year
2023
Services
Brand System Design

What if college friendships formed by curiosity, not convenience?
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
What if college friendships formed by curiosity, not convenience?
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
What if college friendships formed by curiosity, not convenience?
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.

Beyond Small Talk
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Beyond Small Talk
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Beyond Small Talk
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.

A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system tto balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.
A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system tto balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.
A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system tto balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.

Identity Rooted in Curiosity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Identity Rooted in Curiosity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Identity Rooted in Curiosity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.

Highlighting Connection Through Color
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Highlighting Connection Through Color
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Highlighting Connection Through Color
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.


Turning Insight Into Identity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Turning Insight Into Identity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Turning Insight Into Identity
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Testimonial
Great work, I’m really happy with how it turned out!"
Matt P.
Founder
Testimonial
Great work, I’m really happy with how it turned out!"
Matt P.
Founder
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work











