Questa
Client
Questa
Year
2023
Services
Brand System Design
What if college friendships formed by curiosity, not convenience?
We partnered with Questa to design a brand that uses questions to spark genuine discovery, helping freshmen connect with the right people rather than just the closest ones.
What if college friendships formed by curiosity, not convenience?
We partnered with Questa to design a brand that uses questions to spark genuine discovery, helping freshmen connect with the right people rather than just the closest ones.
What if college friendships formed by curiosity, not convenience?
We partnered with Questa to design a brand that uses questions to spark genuine discovery, helping freshmen connect with the right people rather than just the closest ones.
Beyond Small Talk
Most orientation and housing tools reduce connection to dorms, majors, and hometowns. They help students meet people, but rarely the right people. The result is a first semester full of small talk and surface-level connections, while deeper friendships are left to chance. This created a clear opportunity for Questa: to position questions as the spark for meaningful connections, transforming the randomness of early college life into intentional discovery.
Beyond Small Talk
Most orientation and housing tools reduce connection to dorms, majors, and hometowns. They help students meet people, but rarely the right people. The result is a first semester full of small talk and surface-level connections, while deeper friendships are left to chance. This created a clear opportunity for Questa: to position questions as the spark for meaningful connections, transforming the randomness of early college life into intentional discovery.
Beyond Small Talk
Most orientation and housing tools reduce connection to dorms, majors, and hometowns. They help students meet people, but rarely the right people. The result is a first semester full of small talk and surface-level connections, while deeper friendships are left to chance. This created a clear opportunity for Questa: to position questions as the spark for meaningful connections, transforming the randomness of early college life into intentional discovery.
A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system to balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.
A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system to balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.
A Brand System Built on Discovery
The name itself revealed Questa’s core idea: Q → A. Question to Answer. Connection. This became the anchor for a design system.
We shaped the brand system to balance the energy of campus life with the depth of authentic discovery. Every design choice, was guided by the idea that questions spark connections and the brand itself should feel like an open invitation to curiosity.
Identity Rooted in Curiosity
The logo merges precision with play. Its form references a magnifying glass, symbolizing inquiry, while also adapting into a framing device for student photos. Surrounding graphic elements such as arrows, starbursts, and lines echo moments of connection and the excitement of discovery. The mark was designed to flex: it can live as a complete logo, break apart to frame imagery, or transform into UI elements within the product.
Identity Rooted in Curiosity
The logo merges precision with play. Its form references a magnifying glass, symbolizing inquiry, while also adapting into a framing device for student photos. Surrounding graphic elements such as arrows, starbursts, and lines echo moments of connection and the excitement of discovery. The mark was designed to flex: it can live as a complete logo, break apart to frame imagery, or transform into UI elements within the product.
Identity Rooted in Curiosity
The logo merges precision with play. Its form references a magnifying glass, symbolizing inquiry, while also adapting into a framing device for student photos. Surrounding graphic elements such as arrows, starbursts, and lines echo moments of connection and the excitement of discovery. The mark was designed to flex: it can live as a complete logo, break apart to frame imagery, or transform into UI elements within the product.
Highlighting Connection Through Color
The palette balances calm neutrals with sharp bursts of yellow. Neutral tones keep the system approachable, while yellow serves as both accent and highlighter, signaling “aha” moments of discovery and guiding focus across the app.
Highlighting Connection Through Color
The palette balances calm neutrals with sharp bursts of yellow. Neutral tones keep the system approachable, while yellow serves as both accent and highlighter, signaling “aha” moments of discovery and guiding focus across the app.
Highlighting Connection Through Color
The palette balances calm neutrals with sharp bursts of yellow. Neutral tones keep the system approachable, while yellow serves as both accent and highlighter, signaling “aha” moments of discovery and guiding focus across the app.
Turning Insight Into Identity
The resulting identity gives Questa a clear and confident voice in a crowded space. It captures the curiosity and individuality of college life while remaining structured enough to scale with the product. Questa feels vibrant, human, and unmistakably its own, a platform designed for connection, wrapped in a brand built to spark it.
Turning Insight Into Identity
The resulting identity gives Questa a clear and confident voice in a crowded space. It captures the curiosity and individuality of college life while remaining structured enough to scale with the product. Questa feels vibrant, human, and unmistakably its own, a platform designed for connection, wrapped in a brand built to spark it.
Turning Insight Into Identity
The resulting identity gives Questa a clear and confident voice in a crowded space. It captures the curiosity and individuality of college life while remaining structured enough to scale with the product. Questa feels vibrant, human, and unmistakably its own, a platform designed for connection, wrapped in a brand built to spark it.
Testimonial
Great work, I’m really happy with how it turned out!"
Matt P.
Founder
Testimonial
Great work, I’m really happy with how it turned out!"
Matt P.
Founder
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work