Branding Top Dog Advisory
Client
Top Dog Advisory
Year
2024
Services
Brand System Design
Branding Top Dog Advisory
Client
Top Dog Advisory
Year
2024
Services
Brand System Design
What if business consulting looked like the future instead of the boardroom?
C-suite executives are surrounded by the same visual language everywhere they turn: PowerPoints, uninspired color palettes, and corporate templates that signal “serious business.” But when everyone looks the same, how do you show that you think differently?
Top Dog Advisory challenges that conformity by treating innovation consulting as what it truly is: creative problem solving rooted in deep business principles.
What if business consulting looked like the future instead of the boardroom?
C-suite executives are surrounded by the same visual language everywhere they turn: PowerPoints, uninspired color palettes, and corporate templates that signal “serious business.” But when everyone looks the same, how do you show that you think differently?
Top Dog Advisory challenges that conformity by treating innovation consulting as what it truly is: creative problem solving rooted in deep business principles.
What if business consulting looked like the future instead of the boardroom?
C-suite executives are surrounded by the same visual language everywhere they turn: PowerPoints, uninspired color palettes, and corporate templates that signal “serious business.” But when everyone looks the same, how do you show that you think differently?
Top Dog Advisory challenges that conformity by treating innovation consulting as what it truly is: creative problem solving rooted in deep business principles.
The Innovation Paradox
Innovation is inherently about taking swings. It's about disrupting established patterns, challenging conventional thinking, and imagining new possibilities. When innovation consultants present their ideas using the same visual language as everyone else, they're undermining their own message before they even speak.
Top Dog Advisory recognized this disconnect: if you're selling breakthrough innovation, your materials should demonstrate breakthrough thinking. The challenge became translating complex business frameworks into visually compelling, immediately understandable concepts that would earn credibility through boldness rather than conformity.
The Innovation Paradox
Innovation is inherently about taking swings. It's about disrupting established patterns, challenging conventional thinking, and imagining new possibilities. When innovation consultants present their ideas using the same visual language as everyone else, they're undermining their own message before they even speak.
Top Dog Advisory recognized this disconnect: if you're selling breakthrough innovation, your materials should demonstrate breakthrough thinking. The challenge became translating complex business frameworks into visually compelling, immediately understandable concepts that would earn credibility through boldness rather than conformity.
The Innovation Paradox
Innovation is inherently about taking swings. It's about disrupting established patterns, challenging conventional thinking, and imagining new possibilities. When innovation consultants present their ideas using the same visual language as everyone else, they're undermining their own message before they even speak.
Top Dog Advisory recognized this disconnect: if you're selling breakthrough innovation, your materials should demonstrate breakthrough thinking. The challenge became translating complex business frameworks into visually compelling, immediately understandable concepts that would earn credibility through boldness rather than conformity.
Doesn't feel at home in a Powerpoint
The approach wasn't abandoning business credibility, it was redefining what credibility could look like in the innovation space.
Doesn't feel at home in a Powerpoint
The approach wasn't abandoning business credibility, it was redefining what credibility could look like in the innovation space.
Doesn't feel at home in a Powerpoint
The approach wasn't abandoning business credibility, it was redefining what credibility could look like in the innovation space.
1. Inspiration Over Protection
C-suite executives don’t need to be shielded from bold visuals. They need to be energized by them. If you are selling transformation, your materials should embody what transformation looks like.
2. Risk as Proof of Innovation
Most consulting materials are built to avoid risk: muted palettes, conservative layouts, predictable templates. Top Dog flips that instinct on its head. Visual risk becomes a signal of confidence, breakthrough thinking demands a different language than incremental improvement.
3. Clarity Over Complexity
Innovation consulting is notorious for overwhelming clients with frameworks, models, and jargon. Top Dog takes the opposite approach. The brand distills complexity into visuals that are clear, immediate, and accessible, ensuring that bold ideas invite understanding rather than intimidation.
1. Inspiration Over Protection
C-suite executives don’t need to be shielded from bold visuals. They need to be energized by them. If you are selling transformation, your materials should embody what transformation looks like.
2. Risk as Proof of Innovation
Most consulting materials are built to avoid risk: muted palettes, conservative layouts, predictable templates. Top Dog flips that instinct on its head. Visual risk becomes a signal of confidence, breakthrough thinking demands a different language than incremental improvement.
3. Clarity Over Complexity
Innovation consulting is notorious for overwhelming clients with frameworks, models, and jargon. Top Dog takes the opposite approach. The brand distills complexity into visuals that are clear, immediate, and accessible, ensuring that bold ideas invite understanding rather than intimidation.
1. Inspiration Over Protection
C-suite executives don’t need to be shielded from bold visuals. They need to be energized by them. If you are selling transformation, your materials should embody what transformation looks like.
2. Risk as Proof of Innovation
Most consulting materials are built to avoid risk: muted palettes, conservative layouts, predictable templates. Top Dog flips that instinct on its head. Visual risk becomes a signal of confidence, breakthrough thinking demands a different language than incremental improvement.
3. Clarity Over Complexity
Innovation consulting is notorious for overwhelming clients with frameworks, models, and jargon. Top Dog takes the opposite approach. The brand distills complexity into visuals that are clear, immediate, and accessible, ensuring that bold ideas invite understanding rather than intimidation.
Make innovation visible
The identity rejects the flat, conservative style of typical consulting firms. Instead, it embraces bold forms and unexpected 3D design to capture the energy of creative problem solving. This approach makes transformation feel tangible rather than theoretical.
Make innovation visible
The identity rejects the flat, conservative style of typical consulting firms. Instead, it embraces bold forms and unexpected 3D design to capture the energy of creative problem solving. This approach makes transformation feel tangible rather than theoretical.
Make innovation visible
The identity rejects the flat, conservative style of typical consulting firms. Instead, it embraces bold forms and unexpected 3D design to capture the energy of creative problem solving. This approach makes transformation feel tangible rather than theoretical.
Color System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Color System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Color System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Typography
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Typography
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Typography
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
3D Elements
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
3D Elements
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
3D Elements
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Graphic language
Arrows, spheres, and dynamic lines echo the Rolling Ball framework itself. These elements animate the idea of movement, momentum and forward progress.
Graphic language
Arrows, spheres, and dynamic lines echo the Rolling Ball framework itself. These elements animate the idea of movement, momentum and forward progress.
Graphic language
Arrows, spheres, and dynamic lines echo the Rolling Ball framework itself. These elements animate the idea of movement, momentum and forward progress.
An Odd Grid System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
An Odd Grid System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
An Odd Grid System
Both communities obsess over strategy, skill, and competition. Both create intense social experiences where in the moment decisions matter.Yet visually, they couldn't look more different.Critical Hit Strategies bridges that gap - applying the kinetic energy of competitive gaming to the strategic depth of tabletop experiences.
Proving Innovation by Design
The TDA brand system proves that innovation consulting should not look or feel like traditional consulting. Conservative business environments may remain static, but the innovation landscape has shifted. Today, companies stand out not by claiming better ideas but by showing innovative thinking from the start.
TDA embraced this. They positioned themselves not as another consulting firm but as proof that innovation must be practiced at every level. The goal was to signal ambition, inspire leaders ready for transformation, and quietly filter out those who are not.
The result is a visual identity that makes complex strategy immediate, positions boldness as credibility, and demonstrates that the strongest signal of innovation is applying it to everything, including how innovation consulting looks and feels.
Proving Innovation by Design
The TDA brand system proves that innovation consulting should not look or feel like traditional consulting. Conservative business environments may remain static, but the innovation landscape has shifted. Today, companies stand out not by claiming better ideas but by showing innovative thinking from the start.
TDA embraced this. They positioned themselves not as another consulting firm but as proof that innovation must be practiced at every level. The goal was to signal ambition, inspire leaders ready for transformation, and quietly filter out those who are not.
The result is a visual identity that makes complex strategy immediate, positions boldness as credibility, and demonstrates that the strongest signal of innovation is applying it to everything, including how innovation consulting looks and feels.
Proving Innovation by Design
The TDA brand system proves that innovation consulting should not look or feel like traditional consulting. Conservative business environments may remain static, but the innovation landscape has shifted. Today, companies stand out not by claiming better ideas but by showing innovative thinking from the start.
TDA embraced this. They positioned themselves not as another consulting firm but as proof that innovation must be practiced at every level. The goal was to signal ambition, inspire leaders ready for transformation, and quietly filter out those who are not.
The result is a visual identity that makes complex strategy immediate, positions boldness as credibility, and demonstrates that the strongest signal of innovation is applying it to everything, including how innovation consulting looks and feels.
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work
Got an idea brewing?
Let's make it real!
Available for work